Taxonomy Harmonisation & Automated Tagging
for a Global Pharmaceutical Client
We built a harmonised taxonomy and automated tagging engine on the existing infrastructure - delivering zero-touch tagging with full compliance linkage.
The Challenge
A global pharma team had thousands of content assets stored across multiple platforms. Each platform had its own taxonomy, tagging was inconsistent, and coverage was low. There was no clear picture of what content was available for re-use, limited visibility into content performance, and no meaningful view of ROI on content investments.
What We Built
Rather than waiting for a DAM, we worked with what already existed. We defined a harmonised taxonomy across all channels, then configured an automated tagging engine on the client's own infrastructure - pulling content directly from channel repositories and connecting each asset back to its approval record in Veeva Vault. The engine also extracted key metadata from Brand Plans, linking every content asset to its Brand Objectives, Strategic Imperatives, Tactics, and KPIs.
The Results
7 platforms harmonised into one consistent taxonomy
Zero-touch tagging operational, leveraging the client's existing infrastructure
Compliance linkage preserved, every tagged asset traced back to its MLR approval record
High confidence level achieved, with justification provided for each tagging decision to support auditability and human-in-the-loop validation
Insights in Your Inbox
We’ll send you the latest tips, stories, and strategies to help you connect data to impact.
Unsubscribe at any time. See our Privacy Policy for details.