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Articles, videos, and practical guidance to help pharma teams build data foundations that work.

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Content Taxonomy

What is a marketing taxonomy, and why does it matter? This short explainer shows how structured content classification builds the data foundations needed for accurate reporting, confident decision-making, and effective personalisation.

Your AI Strategy Needs Better Data
At Forge DC, we often see the same challenge. Companies are investing heavily in AI tools, but their data isn’t ready to support them. As Mina puts it, “You can have the most powerful AI model in the world, but without the right data foundations, it can’t deliver.”
Building a Key Message Model That Sticks
In 1983, physicist Lorne Whitehead published a paper in the American Journal of Physics that described something deceptively simple: a domino can topple another domino about one and a half times larger than itself. It sounds like a party trick, but the implications are profound.

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