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How to better orchestrate your marketing by building a key message model

At Forge DC, we often see the same challenge. Companies are investing heavily in AI tools, but their data isn’t ready to support them. As Mina puts it, “You can have the most powerful AI model in the world, but without the right data foundations, it can’t deliver .”  Across industries, organisations are piloting automations, testing new platforms, and racing to keep pace with AI adoption. The focus, though, is too often on the tools themselves rather than the data those tools

Pharma marketers aren’t short on third-party media and advertising data. For this client, the challenge wasn’t access, it was that the...

Across the industry, pharma companies are investing millions into Customer Data Platforms (CDPs). On paper, they look like a goldmine:...

One year ago, we took the leap.  Before starting this journey, we spent more than a decade inside the pharmaceutical world. Toon led...