Taxonomy Harmonisation & Automated Tagging

for a Global Pharmaceutical Client

We built a harmonised taxonomy and automated tagging engine on the existing infrastructure — delivering zero-touch tagging with full compliance linkage.

The Challenge

A Global Commercial Excellence team had thousands of content assets stored across multiple platforms. Each platform had its own taxonomy, tagging was inconsistent, and coverage was low. There was no clear picture of what content was available for re-use, limited visibility into content performance, and no meaningful view of ROI on content investments.

What We Built

Rather than waiting for a DAM, we worked with what already existed. We defined a harmonised taxonomy across all channels, then configured an automated tagging engine on the client's own infrastructure — pulling content directly from channel repositories and connecting each asset back to its approval record in Veeva Vault. The engine also extracted key metadata from Brand Plans, linking every content asset to its Brand Objectives, Strategic Imperatives, Tactics, and KPIs.

The Results

  • 7 platforms harmonised into one consistent taxonomy
  • Zero-touch tagging operational, leveraging the client's existing infrastructure
  • Compliance linkage preserved, every tagged asset traced back to its MLR approval record
  • High confidence level achieved, with justification provided for each tagging decision to support auditability and human-in-the-loop validation

“I would confidently recommend Forge DC to organizations seeking a partner capable of delivering structured taxonomy harmonization, AI-assisted metadata/tagging validation, and analytics enablement in complex enterprise environments. Their ability to combine strategic thinking with hands-on execution makes them particularly well-suited for transformation initiatives that require both rigor and adaptability.”